Selfie Use or Abuse? Take the Quiz.

My last post, Making Sense of Selfies, generated some interesting and spirited comments.  Some were for and some against, but none neutral.  For better or for worse, depending upon your point of view, the fact remains that selfies are a current trend and trends are, by definition, something that is increasing in popularity. As a society, […]

A Tale of Two Trends: Augmented Reality and Transmedia Storytelling

Two distinct trends – one is sticky, the other is not. A look at the psychology behind the momentum. Not that it’s a competition, but two distinct trends have emerged in the last two years that are coming to a level of make it or break it – Augmented Reality (AR) and Transmedia Storytelling (TS). […]

Identifying Trends and Changes in the Social Media Landscape

Social media tools are a great way to get to know your audience better and for less expense, than you ever have before. Yet, social media tools seem to change overnight. As Heidi Klum says on Project Runway, “One minute you’re in, the next, you’re out.” For social media marketers, communicators, and researchers, this means […]