Social media tools are a great way to get to know your audience better and for less expense, than you ever have before. Yet, social media tools seem to change overnight. As Heidi Klum says on Project Runway, “One minute you’re in, the next, you’re out.” For social media marketers, communicators, and researchers, this means [...]
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Identifying Trends and Changes in the Social Media Landscape
July 24, 2009 By Dr. Pamela Rutledge
Filed Under: Education, Psychology, Social Media, Technology Tagged With: identifying social media trends, Social network, Trends
The Lifespan Approach to Social Networking Tools
January 16, 2009 By Dr. Pamela Rutledge
Pew Internet & American Life Project researcher Amanda Lenhart reports in Adults and Social Network Websites that the number of adult Internet users who have taken up social networking has more than quadrupled since 2005. (Chart from USA Today.) This isn’t surprising if you consider the way conversations have moved toward social media as a [...]
Filed Under: Media Experience, Psychology, Social Media Tagged With: Mobile device, Social Media, Social network, Twitter
Facebook is just another connection
December 16, 2008 By Dr. Pamela Rutledge
An article in the Financial Times (Lawyers use Facebook to serve papers) reports that an Australian lawyer received permission from a local court to serve papers using Facebook social network. It seems that Mr. McCormack, the Canberra solicitor, had been unable to track down his victims in more traditional ways. The article also notes that [...]
Filed Under: Brands & Markets, Trends Tagged With: communication methods, Facebook, Social network
