Sheen

Twitter and Sheen: We Can’t Resist a Good Narrative

March 3, 2011 By Dr. Pamela Rutledge

Twitter’s Authenticity and Immediacy are turning Charlie Sheen into (even more of) a Media Sensation. Twitter is just like sitting courtside. While plenty of people have thrown in their two cents on Charlie Sheen’s recent and extraordinarily public bad boy behavior, what’s most interesting to me is that Sheen has taken his campaign to Twitter. [...]

Filed Under: Culture, Feature 1, Storytelling Tagged With: Sheen, Storytelling, Twitter

Three Reasons to Use Transmedia Storytelling

These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

Twitter and Sheen: We Can’t Resist a Good Narrative

FOR THE PRESS

Three Reasons to Use Transmedia Storytelling

White Paper