narrative

Augmented Reality: Beyond Usability

July 19, 2012 By Dr. Pamela Rutledge

Augmented Reality in College Recruiting Brochure

Augmented reality describes the process of using technology to overlay virtual information onto the real world to ‘augment,’ or add value, to our experience. Augmented reality applications are unique in that because they project virtual information into a user’s physical environment, they effectively blend real and virtual. They are also increasingly mobile and social. These [...]

Filed Under: Augmented Reality, Design, Feature 2, Immersive Technology Tagged With: Augmented Reality, evaluation model, flow, narrative, Positive Engagement

Three Reasons to Use Transmedia Storytelling

These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

Augmented Reality: Beyond Usability

FOR THE PRESS

Three Reasons to Use Transmedia Storytelling

White Paper

Augmented Reality: Beyond Usability

TV as a Social Calibrator

FOR THE PRESS

Three Reasons to Use Transmedia Storytelling

White Paper