media psychology MA

New MA Program in Media Psychology

July 24, 2012 By Dr. Pamela Rutledge

I’m excited to announce the new Master’s program in Media Psychology at the Massachusetts School of Professional Psychology (MSPP). This 10-month, accelerated, online-only program was developed by good friend and colleague Dr. Erik Gregory, Executive Director of the Media Psychology Research Center (MPRC) and Head of the Organizational and Leadership Psychology Department of MSPP. Under [...]

Filed Under: Education, Feature 2, Media Psychology Tagged With: media psychology MA, media psychology master's degree, media psychology program, MSPP

Three Reasons to Use Transmedia Storytelling

These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

New MA Program in Media Psychology

FOR THE PRESS

Three Reasons to Use Transmedia Storytelling

White Paper