media psychology curriculum

What Courses Do I Take to Study Media Psychology?

November 4, 2009 By Dr. Pamela Rutledge

Wondering what courses make up a media psychology curriculum is common particularly among people thinking about the next steps in their education. Recently a young woman from Athlone High School for Girls in South Africa posed this question, so I am sharing my response here. It is exciting to hear that people all around the [...]

Filed Under: Education, Positive Psychology Tagged With: media psychology courses, media psychology curriculum

Three Reasons to Use Transmedia Storytelling

These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

What Courses Do I Take to Study Media Psychology?

FOR THE PRESS

Three Reasons to Use Transmedia Storytelling

White Paper