Media Exploitation

Levi’s: Go Forth and Exploit, Part 1

February 16, 2011 By Dr. Pamela Rutledge

By Pamela Rutledge and Bonnie Buckner The Levi’s Go Forth/We Are All Workers Campaign has focused a lot of attention on the town of Braddock, PA. Levi’s uses Braddock to frame a struggling former steel town with a Depression-era narrative. Levi’s linked the culturally iconic metaphor of the Depression with their jeans through story. While [...]

Filed Under: Branding, Culture, Feature 1, Psychology, Social Change Tagged With: Great Depression, Levi's, Media Exploitation, Social Responsibility, Spreading fear

Three Reasons to Use Transmedia Storytelling

These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

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Three Reasons to Use Transmedia Storytelling

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