Internet brand

Does ‘No Such Thing As Bad Publicity’ Apply To Professionals?

April 18, 2012 By Dr. Pamela Rutledge

The ethical questions surrounding professionals, particularly mental health professionals like psychologists, who appear in the mass media are emotionally-loaded and subject to much debate. But we also have to realize that there really is no such thing as just ‘mass’ media anymore in the traditional sense of uni-directional broadcast one-to-many media. The information flows are [...]

Filed Under: Branding, Feature 2, Identity, Social Media Tagged With: Internet brand, Psychology, publicity, Social Media, social technologies, validation

Three Reasons to Use Transmedia Storytelling

These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

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Three Reasons to Use Transmedia Storytelling

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