Branding

Levis: The Karma Capital That Got Away, Part 2

February 17, 2011 By Dr. Pamela Rutledge

By Pamela Rutledge and Bonnie Buckner In part 1 “Levi’s: Go Forth and Exploit,” we wrote about our problems with the Levi’s Go Forth Campaign, such as romanticizing and trivializing the Great Depression and exploiting the efforts of the town of Braddock, PA to fit their Steinbeckian narrative. Here, we will focus on the opportunities [...]

Filed Under: Branding, Culture, Feature 2, Psychology, Storytelling Tagged With: Braddock, Branding, Levi's, social impact, Storytelling

Three Reasons to Use Transmedia Storytelling

These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

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Levis: The Karma Capital That Got Away, Part 2

Rebranding Nigeria in Global Brains

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Three Reasons to Use Transmedia Storytelling

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