Augmented reality describes the process of using technology to overlay virtual information onto the real world to ‘augment,’ or add value, to our experience. Augmented reality applications are unique in that because they project virtual information into a user’s physical environment, they effectively blend real and virtual. They are also increasingly mobile and social. These [...]
Two distinct trends – one is sticky, the other is not. A look at the psychology behind the momentum. Not that it’s a competition, but two distinct trends have emerged in the last two years that are coming to a level of make it or break it – Augmented Reality (AR) and Transmedia Storytelling (TS). [...]
Previously published on Psychology Today.com “Positively Media” ———- Sometimes when new technology is introduced, you get a glimpse of the future. The iPad was like that for me. Now Samsung is introducing the Galaxy Tab (tablet) on September 2. This time, the glimpse of the future comes from their marketing pitch not their product. The [...]
I love augmented reality (AR)*. I love the unseen potential and the mind warp of converging realities. While I readily confess to being a tech-nerd, I am not particularly well-versed at the really technical end that drives all this new technology. I have been trying to figure out an easy way to get AR onto [...]
Published previously on Positively Media Blog on Psychology Today. Care to try on a dress, take your picture in a virtual Mardi Gras mask, or figure out what size box you need to ship a package—from your computer? You can with augmented reality (AR). There is a virtual dressing room at Tobi.com* virtual city visits [...]
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