Why would someone use television ads, billboards, and print to drive people to online and social media sites? 1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated content, engagement, curiosity, or 2) you are trying to look very hip and don’t [...]
Defining Positive Media
February 16, 2009 By
What makes positive media? There is a huge pile of research looking at the negative aspects of media, particularly related to advertising. There are studies addressing social concerns about the impact of media on how people define themselves, success, society and, well, pretty much everything. The quality of the research varies, of course, but there [...]
