These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:
1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.
In addition to her consulting practice, Dr. Rutledge teaches Brand Psychology and Transmedia Storytelling and Audience Engagement through Persona Development at Fielding Graduate University. These courses are offered through both the Master of Arts Program and through a 3-course certificate program. See details on the certificate at www.audiencepsych.com.
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