Social media and emerging technologies are redefining business because they are changing the way we view the world. Technology has changed our psychology; it has changed how we see time, space, communication, and ourselves.
Technology, however, doesn’t bring success. Success comes from being able to anticipate trends in how people think, feel and behave.
The psychological impact of social media and shifting communication models creates an imperative. Companies can — and must — adapt to the new environment to avoid being blindsided by change. These psychological effects influence everything from development, design, and marketing to management. The attributes of our technology-rich society also have unintentional impacts on consumer trust, motivation, and expectations. Integrating an understanding of psychology into an organization’s strategy will profoundly improve consumer and worker experience.