Consulting

Dr. Rutledge works with businesses and individuals through workshops, presentations, research, and special projects on the topics of:

Transmedia Storytelling for Branding and Business Management
Transmedia Storytelling for Nonprofits
Persuasive Communication and the New Consumer Psychology
The Impact of New Media on Culture, Inside and Out of the Organization
The Psychology of Engagement

To find out how I can help your company, click here

Three Reasons to Use Transmedia Storytelling

These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

Consulting

FOR THE PRESS

Three Reasons to Use Transmedia Storytelling

What is Media Psychology?

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