Transmedia Storytelling: Meaning Comes from the Ability to Share, Explore, and Discover

Transmedia storytelling is not just for telling stories.  Thanks to social technologies, the principles that drive transmedia storytelling ensure that it will emerge as the basis for effective communication and engagement.  Transmedia — using multiple channels of communication and technologies — is unique in that it allows stories and messages to be constructed in the same the way we make sense of the […]

All The World Is A Story

Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy to be distracted by the promise of the wide array of tools and get caught […]

Unlikely Heroes: Resilience with a Dragon Tattoo

Hollywood’s remake of the film from the bestseller “The Girl with the Dragon Tattoo”is scheduled for release just before Christmas. It comes on the heels of the 2009 Swedish film versions of the Stieg Larsson’s Millenium Triology*. While not exactly family fare, I loved Larsson’s books and I’m not the only one eager to see […]

Transmedia storytelling: It’s the story stupid!

We need a new name for ‘transmedia storytelling’.  It seems like all the excitement about big transmedia storytelling projects has made it the buzz term du jour.  But somehow, in all that excitement, the fundamentals have become obscured. It’s important to remember that in ‘transmedia storytelling,’ that ‘transmedia’ is an adjective.  ‘Storytelling’ is the noun. […]

Transmedia Storytelling Webinar takes 2011 IMA Award

The webinar we developed for UCI Extension, “The Power of Transmedia Storytelling: Persuasive Communications Across Emerging Technologies,” won the best webinar content by the Internet Marketing Association.  We created it for the course we teach on Transmedia Storytelling and Marketing for UCI Extension’s Internet Marketing Certificate Program. We were excited to have our work acknowledged […]