Revising Maslow’s Hierarchy for a Socially-Connected World

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In my November 2011 Psychology Today post “What Maslow Misses,” I argued that Maslow’s popular Hierarchy of Needs pyramid undervalues the role of social connection in human basic survival needs and, therefore, as a driver of behavior. Recently, storytelling and management guru and Forbes contributor Steve Denning picked up this idea in the context of [...]

Reverse Mentoring Won’t Work

Reverse mentoring won't work

The Wall Street Journal reports that reverse mentoring has finally cracked the workplace so that senior executives can learn more about technology, social media and the latest workplace trends. Great idea, but reverse mentoring won’t work. It violates the very premise of a social media environment that it purports to address. Mentoring must be about [...]

Transmedia Storytelling Podcast for Hispanic MPR.com

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From http://www.hispanicmpr.com/: Description:  A podcast interview with Bonnie Buckner and  Pamela Rutledge A Think Lab co-founders is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. They discuss transmedia storytelling with podcast host Elena del Valle.  You can find the podcast on the HMRP website listed as “HMPR Bonnie Buckner, M.A., Pamela [...]

Perpetuating the Fear of Technology

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Shame on LA Times columnist Sandy Banks for perpetuating ignorance and the fear of technology in her column “The stage is too big for kids” .  If you want to see a parent who needs to learn more about technology, read this column.  It exemplifies the response of people who aren’t willing to learn what [...]

Social Connection As Business Model for Helping College Applicants

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It’s the end of another college application season. High school seniors are waiting for the fat envelope. High school juniors are being driven (or flown) around the country by their parents or schools, taking tours in anticipation of applying. For those of you in the ‘driving around phase,’ I recommend Zinch.com. It is a website [...]