Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy to be distracted by the promise of the wide array of tools and get caught [...]
Social media has redefined “participatory” in all kinds of ways. Social technologies and easy-to-use tools have changed fundamental assumptions about how we interact with everything, not just each other. It’s time we get used to the idea that kids these days think media is for interacting and not watching. Parents can take comfort in knowing [...]
Every day you wake up to a flow of information. Your alarm clock sounds and you check your smart phone for email and Facebook posts. You scan a newspaper over breakfast; listen to the radio as you head to work. You get a warning about local traffic from your navigation device and have it search [...]
by John & Pamela Rutledge A version of this article was published on PsychologyToday.com in the blog “Positively Media.” Dexter is a Showtime series about a serial killer with a code. He only kills the bad guys who deserve it. We love Dexter precisely because he finds bad guys and kills them before they can [...]
IMA 2011 Best Webinar Content Award