Augmented reality describes the process of using technology to overlay virtual information onto the real world to ‘augment,’ or add value, to our experience. Augmented reality applications are unique in that because they project virtual information into a user’s physical environment, they effectively blend real and virtual. They are also increasingly mobile and social. These [...]
Calling all mystery buffs: thanks to Transmedia producer Robert Pratten and colleagues, you can experience a transmedia Crime Mystery. Transmedia stories usually make us think of major franchise efforts, such as the Matrix, or Avatar. Transmedia storytelling is not about budget, however. It’s about the power of the story and the story experience. So check [...]
Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and with—an audience that unfolds over several media channels. This is a big deal for two reasons. First, it represents the continuing shift from a technological to [...]
IMA 2011 Best Webinar Content Award