Travel and type

March 3, 2005 By Dr. Pamela Rutledge

I’m spending a lot of time trying to learn how to use blog software, almost as much as I’m spending looking up towns and hotels in France where my sisters and I are taking our Dad and Mom for Dad’s 80th. One thing about software and birthdays, they makes you aware of how much things change. That and I’m no longer willing to sleep on the floor, which I don’t feel is a resistance to adventure as much as it is reprioritizing.

Filed Under: Uncategorized Tagged With: Global Perspective

About Dr. Pamela Rutledge

Dr. Pamela B. Rutledge
Consultant, author, researcher, speaker
Director, Media Psychology Research Center
Adjunct Faculty, Massachusetts School of Professional Psychology and Fielding Graduate University
Instructor, UC Irvine Extension and UCLA Extension
Blogger, Psychology Today

Three Reasons to Use Transmedia Storytelling

These are three reasons why you should be using transmedia storytelling for branding, marketing, and advocacy campaigns:

1. Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
2. Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
3. Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.

Travel and type

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Three Reasons to Use Transmedia Storytelling

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Travel and type

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FOR THE PRESS

Three Reasons to Use Transmedia Storytelling

White Paper