“The voyage of discovery is not in seeking new landscapes but in having new eyes.”
– Marcel Proust
Nothing is as effective as a good story.
Stories let us see things in new ways; they remind us how to play, feel and connect. They let us be amazed, imagine possibilities and work through deep emotion. Stories allow us to step out of our shoes into someone else’s. The help us see new paths to take.
Everything has a story–whether it’s a brand, a marketing campaign, a fundraising drive, or an entire organization. We learn about brands by gathering information all around us–websites, Twitter, reviews, blogs, Facebook, radio, television, print and word of mouth. A good story told across the media environment creates an immersive experience. Transmedia storytelling is strategically-planned storytelling that builds across multiple media, creating multiple touchpoints to inspire and engage your customers.
The human brain is hardwired for stories. They are how we make sense out of the information around us all day long. Stories stick in our memory because they capture emotion and experience beyond facts. Brand stories show how it would feel to use a product or service; they begin a relationship by linking the brand story to our own story. We all look for meaningful connection through story.
“We don’t see things as they are; we see them as we are.”
– Anais Nin
I offer presentations, workshops and consultations customized to address the needs of your business, organization, or brand. For example: